Close up of microphone in concert hall or conference room
Are you Telling a Compelling Story? —

At the end of a recent meeting with a prospective client, he remarked “I’ve learned something today. We can do better than just slapping some names up on the wall.” There are several scientific studies that detail how storytelling impacts the human brain. For instance, have you ever just sat in your driveway to hear the rest of the NPR story on the radio? Or wonder why people binge watch the trending television show on a streaming service? There is something about a compelling story that draws us in and engages us.

Not too long ago I performed at Magooby’s Joke House in the greater Baltimore area. The performance was the final part of a class I took entitled “The Art of Comedic Storytelling.” One of the most significant takeaways from the class was the role conflict plays in stories.

Have you ever been told a story that doesn’t really seem to have a point? It drags on and on and you sort of daydream you were somewhere else? Conflict and the attempted resolution of that conflict is a central part of what makes a great story.

John Magoobys

At 1157 designconcepts, we partner with nonprofit organizations by designing and manufacturing custom recognition displays that Celebrate Philanthropy, Honor Achievement, and Tell a Story.

Your display may be honoring the athletic achievement in a hall of fame, celebrating the generosity of a donor, or sharing the “Why” of what your organization does—but are you doing it in a compelling way that connects with the viewer and planting the seed for future giving/engagement?

There are 3 types of conflicts in storytelling and I want you to ask yourself if the story you’re trying to tell incorporates at least one of them.

Individual vs. Individual – Did your athletic team achieve greatness while overcoming adversity throughout the season and playoffs?

Individual vs. Nature – Does your organization provide compassionate care to those in need via a network of generous donors, volunteers and employees that share a mission of preventing and relieving suffering, here at home and around the world.

Individual vs. Self – Did an individual in the community achieve a high degree of professional success while overcoming life’s obstacles, decide your campaign would promote a positive educational/healthcare benefit for family, friends, and neighbors for years to come?

As the fiscal year winds down for many of the organizations we serve, it is an ideal time to start a discussion regarding your upcoming custom recognition display projects. Let’s have a conversation.

Read Part II of this article from John Cochran.